Published July 28, 2025

Pricing the Home without Having A Professional Real Estate Agent Perform a Comparative Market Analysis

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Written by Tammy & Scott Sartain

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A seller who skips having a comparative market analysis (CMA) done on their home is making a significant error, as is the Realtor involved. When a CMA is properly conducted, the home is likely to sell close to the listing price or even higher, plus within a reasonable timeframe. Without a CMA, there is a higher risk that the home may appraise for less than expected. The main goal of a market analysis is not only to establish a realistic listing and probable sale price but also to minimize the chances of the home being undervalued during appraisal.

A skilled real estate agent dedicates significant time to researching and carefully analyzing data before recommending a listing price to a seller. One key tool they use is a comparative market analysis (CMA). Many sellers are unfamiliar with what a CMA entails, often because their agent either did not perform one, failed to review it with them, or never took the time to explain what a CMA is and how it works.

At The Sartain Team, we are committed to providing sellers with the most accurate and current information about their homes. We also work closely with you to develop a comprehensive marketing plan tailored to your home's pricing and condition, ensuring you maximize your full equity.

For additional details, please visit: www.thesartainteam.com

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